The Callous Protocol
The protocol will see you now.
A foul-mouthed, data-obsessed AI protocol that tracks your food, training, and weight — then holds you accountable via WhatsApp. No fluff. No "you're doing great, sweetie." Just the numbers and the truth.
How it works
Connect your data
Link Cronometer, Hevy, Strava, WHOOP, and your weight tracker. The Callous Protocol pulls everything automatically — calories, macros, workouts, recovery, bodyweight trends.
Get coached all day
Six check-ins hit your WhatsApp from morning to evening. The Callous Protocol reviews what you've eaten, whether you've trained, and where you stand against your targets. Every message is grounded in your actual data.
Stay on the road
A science-backed adaptive model tracks your weight trend, adjusts your TDEE, and plots your progress toward your goal. The Callous Protocol tells you exactly where you are, how fast you're moving, and what needs to change.
What you get
Adaptive TDEE
Your calorie targets adjust based on what's actually happening to your weight, not a static calculator guess.
Macro tracking
Protein, carbs, fat — broken down daily with trend analysis across the week. The Callous Protocol spots the patterns you miss.
Weight trend analysis
EWMA smoothing cuts through daily noise. You see the real trend, not water weight panic.
Workout integration
Hevy, Strava, WHOOP — your training and recovery data flows in automatically. The Callous Protocol knows if you skipped leg day.
WhatsApp delivery
No app to open. No dashboard to check. Coaching lands in the chat you already use, all day.
Photo analysis
Snap your meal, send it over. The Callous Protocol estimates what you ate and tells you how it fits your day.
The protocol
Imagine Jocko Willink's discipline, Terry Tate's enforcement energy, and CT Fletcher's iron willpower — packed into a WhatsApp bot that's read all your food logs.
The Callous Protocol is aggressive because it gives a shit. The roasts are specific, the science is real, and the comedy is the hook that keeps you engaged. Generic motivation is boring. Data-driven trash talk is coaching.
It's still your set.
Get started